Case Studies.
See What 90 Days Looks Like.
These are real brands we've worked with across a dozen niches. Every number below is pulled from an actual dashboard. No projections. No averages. Just results.
$376K in 90 Days
What we walked into: a list of 40K+ subscribers that hadn't been emailed in 6 months. Flows were broken. SMS had never been touched. We rebuilt everything from scratch and within 30 days, email alone was pulling 38% of their monthly revenue. By day 90, it was their highest-performing channel.
From Email Alone.
What we walked into: a decent product, a growing list and email campaigns sent maybe once a month. No welcome flow. No abandoned cart. We stood up 6 core flows in week one, then layered in weekly campaigns. Revenue from email went from 8% to 35% in under 90 days. The list had been sitting on money the whole time.
53% From Email.
What we walked into: a fashion brand with great creative and zero email strategy. Two campaigns a month, usually a discount. We rebuilt their segmentation, built out a full campaign calendar, and scaled them to 10 intentional sends a month. Within 90 days, Klaviyo was driving 53% of their total revenue.
$252K in 6 Months.
What we walked into: an outdated Mailchimp setup doing about 10% of revenue. We migrated them to Klaviyo, built out a full automation stack, and layered in campaigns. Our automations alone outperformed everything they'd done before. Then our campaigns essentially doubled their email revenue on top of that.
in 7 Days Flat.
What we walked into: a brand that was sitting on a loyal list but had no drop strategy. Clothing releases used to take a full month to sell out. We ran our email product drop rollout and sold out the entire collection in 7 days, generating $50K+ in extra sales before they even touched ads.
In Under a Year.
What we walked into: a niche premium car accessory brand the owner was running lean. We met him on Reddit and got to work. Nearly doubled his total sales in under a year, made the brand more profitable, and helped him put together numbers attractive enough to land a significant angel investor.
During Off-Season.
What we walked into: a hat brand that lived and died by summer. Great peak numbers, dead in the off-season. We built out year-round retention systems and content campaigns that kept revenue flowing. They didn't just survive the slow season โ they beat their own peak numbers doing it.
79% More Revenue.
What we walked into: a supplement brand relying on promos to drive sales. We flipped the strategy completely, adding consistent blog-style content that educated customers on the products. No discounts. No urgency tricks. Just value. Sales skyrocketed within the first month.
Brand History.
What we walked into: a toys brand that crushed Christmas and went quiet in Q1. Classic post-holiday cliff. We built a Q1 retention strategy around their existing customer base and kept the momentum going. They had the best Q1 in brand history and didn't need the holiday season to do it.
Your brand could be the next case study.
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Frequently Asked Questions
Find answers to our most frequently asked questions here.
How long until we see results?
Fast. Once we complete our 3 to 5 day setup, we hit the ground running. The first campaign we send to your list typically generates thousands in revenue that wasn't there before. For a store doing $100k+ a month with an existing email list, the impact is almost immediate. That said, the real upside compounds over time. The longer the systems run, the more data we have, the better everything performs. Most clients look back at month three and can't believe what they were leaving on the table before.
Do you write all the content or do we?
We handle everything. Copywriting, creative direction, design, scheduling. All we need from you is brand access and a 30 minute onboarding call. The less time you spend on marketing, the more time you have to run your business. That's the whole point.
Do you handle graphic design too?
Yes. Our content team handles creative from start to finish. Static graphics, email templates, social media visuals. You don't need a separate designer. It's all included.
What platforms do you work with?
For email and SMS we work primarily with Klaviyo and Omnisend. For social media we work across Instagram, TikTok, and Facebook. We also do something most agencies won't touch: Reddit. We've been building and managing Reddit communities for ecom brands for years and it's become one of the highest ROI channels we offer. Most agencies ignore it because they don't understand it. That's exactly why it works so well for our clients.
What results can I expect?
Email and SMS goes from a passive channel to 40%+ of total revenue. Repeat purchase rates climb significantly once the retention system is running, meaning the customers you already paid to acquire start buying again without you spending another dollar on ads. Content starts converting browsers into buyers instead of just generating likes. At the end of the day the goal is simple: more revenue from the same traffic, higher margins, and a business that isn't completely dependent on what Meta decides to charge you tomorrow.
TESTIMONIALS
What others are saying
โ Liam
โSince onboarding with Midnight Marketing in August 2020 Iโve generated an extra $128,000 USD in sales . Profit margins on email revenue is around 40-50% for me, so this is upwards of $50,000+ extra profit for me. The team at Midnight Marketing has been beyond amazing, I have built a very solid relationship with them, even outside of ecom.โ
โ Mohammed
"After Midnight Marketing took over my email marketing my store ran profitably even when I wasn't running ads. They were able to bring in amazing results for all 3 of my brands. At this point email is the most reliable part of my business. Glad to have you guys apart of the team. You guys have made me millions."
โ Thy
"I was skeptical at first because we'd tried two other agencies before Midnight Marketing. Both times we saw minimal results and wasted months. Within the first week of working with Mathieu's team we already had campaigns performing better than anything we'd run before. Email is now 44% of our total revenue. Wish we found these guys sooner."
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